SEPARATION ANXIETY: HOW IT CAN HURT THE SALE OF YOUR HOME
By Barbara Laken and Annie Alexander
One of the necessary but essential jobs brokers dread is telling sellers that some things they love most about their home are the very things buyers will like the least.
This uneasy, but unavoidable conversation can be hurtful to some sellers, who confuse a broker’s well-meaning marketing advice with criticism – ultimately hurting a quick sale for the highest possible price.
Below are some tips for detaching yourself from your property so that you can fully benefit from your broker’s experience and market knowledge.
- Pick a broker(s) with documented experience staging and reimaging the properties they represent. You’ll be more confident taking advice from seasoned professionals with a strong resume–and sales that demonstrate the power of their staging advice.
- Remember that advice to “neutralize” colors, remove excess furniture and add design elements that correspond with current trends are not a critique of your personal style – but the result of years of market experience and your broker’s knowledge about what todays buyers are after.
- Remember that your home is just a product to a potential buyer – just as the properties you’re considering moving to next are to you.
- Aside from helping to show your home in its best light, removing personal items begins to make your house feel less like your home and more like a commodity. It’s a subtle but important step toward detaching – and a great way to start packing!
- Most likely, your agent will recommend some changes to make your home more attractive to buyers. Listen carefully to what they have to say – and what other sellers who have worked with them before have to say about the value of their advice. If you do, you’ll realize that nearly every successful property sale depends, in large part, on a seller’s ability to let go of their emotional attachment to their home – and probably that blue shag rug and the princess wallpaper in the kid’s room.
Focus on, sellers are competing for buyers. Stage it for buyers. Think of it as a dress rehearsal.
Check out AB Homes Chicago Facebook page for more before and after photos.