The Color of Money - AB Homes Chicago


By Barbara Laken and Annie Alexander

It’s an indisputable fact; freshly painted walls will make your house or condo smell clean and feel new again. But not all paint colors work to a seller’s advantage. In fact, there are a number of colors that can actually hurt the sale of your property.

Meet Opaque Couche, also known as Pantone 448 C – voted the world’s ugliest color — a shade so reviled it’s currently being used to discourage people from smoking.

In a poll taken by 58% of buyers said they were least likely to decorate with orange. Violet, black and dark brown were the other most frequently cited colors today’s homebuyer would rather live without. And according to Zillow, if you have any of these colors on your walls you risk selling your home for less:

So what colors are catnip to buyers? Svenja Gudell, the Chief Economist at Zillow says, “Painting the walls fresh, natural looking colors, particularly shades of blue and pale gray, not only make a home feel larger, but are also neutral enough to help future buyers envision themselves living in the space.”

Compare these pictures of the same room in the two different colorways below, and see if you don’t agree:


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