Since 1933, the Previews Program has been—like the homes and clients represented—without peer. Previews were developed during the Great Depression, by Henderson Talbot, then million-dollar properties were almost impossible to sell. Talbot pioneered the concept of multiple listings on a national basis, and began “previewing” high-end properties on film.
The company, soon known as “Previews,” revolutionized the real estate industry and started the business of marketing real estate based on the premise that “for every one-in-a-million property there is a one-in-a-million buyer.” Instead of marketing to a limited number of buyers regionally, we created an unprecedented program to reach the maximum number of qualified buyers worldwide.
Previews is now a luxury marketing world leader due to Coldwell Banker’s extensive network of 87,000 independent sales associates stationed in 3,000 offices in over 43 countries and territories. On average, Previews Property Specialists handle $106 million in luxury home sales every day. ColdwellBankerPreviews.com features more than 12,000 luxury properties from around the globe.