THE MAGNIFICENT MILE
The fabled Chicago Historic Water Tower that survived the Great Chicago Fire of 1871 is a North Michigan Avenue landmark. North Michigan Avenue is a shopper’s mecca. From Water Tower Place Mall to Westfield Shoppingtown North Bridge, shopping is the primary activity along this Magnificent Mile. The Museum of Contemporary Art is located along this corridor. Upscale shops and boutiques line Oak Street, located just west of Michigan Avenue. The Gold Coast, just north of upper Michigan Avenue, and Streeterville to the east, are among Chicago’s most affluent neighborhoods.